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Bringing Filipino Craftsmanship to the World Stage

Manila FAME is firming up initiatives in capturing the international market this year. The Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry, is leading efforts in intensifying the participation in international events.

This year, the country will raise its banner in some of the world’s leading lifestyle trade fairs before ultimately
coming home to a stronger, more comprehensive Manila FAME experience in October.

Manila FAME is expected to be a bigger show that will feature more products from diverse sectors such as furniture, home décor, and fashion as it transitions into an annual event happening every October. This will give exhibitors ample time to create and design new ideas that will excite the global market.

CITEM is encouraging all Filipino artisans, manufacturers and exporters to be part of Manila FAME’s new beginning. The agency will also tap some Filipino design luminaries who will be sharing their expertise in product
development and creative showcase on the trade show floor.

Ambiente in Messe Frankfurt, Germany

Twenty-four experienced and up- and-coming Manila FAME exhibitors will represent the country in Ambiente on Feb. 7-11. Known as the world’s most important consumer goods trade fair, Ambiente features a diverse range of buyers and suppliers from various markets including lifestyle, gifts, HORECA (Hotel, Restaurant, and Café), contracts business, and ethical style, that promise profitable contacts and opportunities for 2020.

Filipino craftsmanship will be highlighted through this year’s theme, “Hands that Work.” Tarlac, in addition, will be introduced as the very first Partner Artisan Community as it aims to present its unique strengths and specialties to the world.

Fuorisalone at Milan Design Week, Milan, Italy

The Philippine participation in Fuorisalone 2020 will bring the country’s design to the fore through a highly curated installation. This will serve as a window into the country’s material culture and craftsmanship at the world’s most
important design event. Fuorisalone is slated in April.

South by Southwest in Texas, USA

South by Southwest (SXSW), slated on March, is a world-renowned annual experiential showcase and festival, featuring the latest innovations and ideas from around the globe.

This year, CITEM will be bringing for the first time Philippine creative businesses, forward-thinking start-ups, and established industry movers from the country’s technology, interactive, film/ TV, and music industries to the SXSW trade show platform.

Maison & Objet in Paris, France

The Philippines is preparing for a highly-curated participation in Maison & Objet as the event is a strategic business touchpoint for world-class design and lifestyle products happening during the Paris Design Week. It is open to design-oriented Philippine home and furniture manufacturers (including premium textiles) and design companies that cater to the mid- to high-end markets. Maison & Objet is slated in September.

Interior Lifestyle China in Shanghai, China

Participated predominantly by foreign brands, this trade show is an effective platform for international brands to penetrate or intensify their businesses in China.

Interior Lifestyle China is the foremost and trendsetting international event for China’s mid-to high-end consumer goods market. Filipino manufacturers offering children’s furniture, green home décor, outdoor furniture and accessories, and luxury lifestyle products are encouraged to join. The event is set in September.

Premiere Classe in Paris, France

Located in Jardin des Tuileries, Premiere Classe is a must-attend platform for designers in the accessories industry. Known for its high-quality selection, the show features upcoming trends from established and young designers who are helping shape the future of fashion.

Get a chance to meet independent retailers, trendsetters, communication agencies, stylists, and commercial agents through this event scheduled in October. Premiere Classe is open to top Filipino fashion brands with a proven track record of design excellence.



Source: Manila Bulletin

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