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Uniqlo x Ines de la Fressange spring/ summer collection is an ode to the 1920s Parisian style

By JOHN LEGASPI

There are a lot of things that come to mind when thinking about Paris in the Roaring ’20s. It was a decade when literary giants such as Ernest Hemingway and F. Scott Fritzgerald walked the earth and reimagined the world. It was also when actress Josephine Baker came to Paris at the age of 19 and opened La Revue Nègre at the Théâtre des Champs-Élysées. Paris, the birthplace of fashion, produced the glitz and glamor of the ’20s flapper through the designs of Gabrielle Coco Chanel, Jeanne Lanvin, and Jean Patou. What a time it was to be alive, especially for women! As French photographer and founder of Nars Cosmetics, Francois Nars, said, “I think there was freedom in the 1920s… a certain liberty and evolution of women.”

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Ines de la Fressange

For her latest collaboration with Japanese brand Uniqlo, French fashion designer Ines de la Fressange wanted to capture the life of a Parisian woman in the ’20s, bringing ease, comfort, and universal style to the closet of the 21st century woman.

“Ines believes in the principle that all women could wear comfort to reveal her beauty, [and in the] Lifewear philosophy that we’re providing to everyone,” says Geraldine Sia, co-COO of Uniqlo Philippines. “This collaboration showcases innovative high-quality clothing that is universal in design and comfort to meet the needs of our daily lifestyle.”

For Uniqlo’s 2020 spring/summer collection, she pays homage to women from every era by celebrating traditional values through styling that is enduringly contemporary. The line has the following three themes:

The designer symbolizes French chic. She is a style icon not only in fashion circles but for women around the globe. Born and raised in France, Ines became a top international model soon after starting her career at the age of 17. She became renowned as the muse of several top fashion houses. In 2013, she relaunched her own namesake brand and continues to embody modern Parisian chic as an art director.

For Uniqlo’s 2020 spring/summer collection, she pays homage to women from every era by celebrating traditional values through styling that is enduringly contemporary. The line has the following three themes:

PARIS: Timeless sports styling

Paris hosted the Summer Olympics in 1924, and the sports styling that appeared in those games remains attractively modern. The collection features items with masculine looks, including Tilden knitwear and jersey pants with white and green as key colors.

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GARDIANS: Inspired by French cowboy clothing

Items are inspired by the clothing of Gardians, French for cowboys, in Arles City. Ines has frequently visited this city in the Provence region of southern France over the past 30 years. The strong sunlight and shadow contrast in that locale influenced leading artists such as Pablo Picasso and Vincent Van Gogh, and are reflected in the collection’s coordination of black and white items and masculine styling.

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MUSES: Dresses for the relaxing outdoors

The 1920s was a time of great progress for women, who began enjoying styling that reflected newfound freedoms. The range features light dresses with ruffles and prints in relaxed silhouettes.

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Source: Manila Bulletin

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