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Former Tourism Secretary Ramon Jimenez, Jr. dies at 64

By Vianca Gamboa

The Department of Tourism mourns the death of its former chief  Ramon ‘Mon’ JimenezJr.who passed away on April 27 at 64, as confirmed by DOT Sec. Berna Romulo Puyat.

In her statement in behalf of DOT’s officials and employees, she extends condolences to Mon’s bereaved loved ones and emphasizes his immeasurable contributions to the tourism sector, including the country’s slogan “It’s More Fun in the Philippines” in 2012, which DOT has “chosen to retain until now,” and the DOT policies that helped shape the National Tourism Development Program (NTDP) for 2016-2022. “Today, we mourn the loss of Mon Jimenez but we will be forever grateful to him for the growth of the tourism sector, and for promoting the Philippines as a place that is wonderful, joyous, and fun.”

Mon Jimenez led the department after being appointed as acting secretary by former President Benigno Aquino III in replacement of former Sec. Alberto Lim in September 2011. Before taking the helm at a government sector, he worked at advertising agencies for over 30 years, including WOO Consultants as joint chief executive officer and senior consultant, and Ace-Saatchi and Saatchi Advertising as vice-president and executive director.

His brand of excellence also shone through the educational field prior his achievements and appointment at the DOT. According to the palace’s statement in 2011, he served as a Journalism and Marketing Communications instructor in some of the country’s top universities, and was a lecturer for many successful corporations such as the San Miguel Corp. and the Jollibee Group.

 

 


Source: Manila Bulletin (https://lifestyle.mb.com.ph/2020/04/27/former-tourism-secretary-ramon-jimenez-jr-dies-at-64/)

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