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SM Foundation and Uniqlo Philippines team up to donate relief goods

By REY ROBES ILAGAN

In dire times like a pandemic, communities help each other uplift the lives of as many people as possible, especially those from the marginalized sectors. SM Foundation and Japanese clothing company Uniqlo have come together to aid families affected by the pandemic.

Families from the SM Cares Village in Concepcion, IloIlo

Families from the SM Cares Village in Concepcion, IloIlo

True to its founding principle of people helping people, SM Foundation Inc., together with Uniqlo Philippines, brought smiles to 900 families in Bogo City in Cebu province, Concepcion in Iloilo, and Ormoc and Tacloban in Leyte. The donation of food packs—containing kilos of rice, cup noodles, cans of sardines and tuna, and bottles of distilled water—was an effort made for the residents of SM Cares Villages who were unable to continue their livelihood because of the enhanced community quarantine.

Neralyn Montejo of SM Cares Village in Bogo City, Cebu

Neralyn Montejo of SM Cares Village in Bogo City, Cebu

“Thank you, SM Foundation and Uniqlo, for bringing these relief packs to our place,” says Neralyn Montejo, one of the beneficiaries of SM Cares Village Bogo City, Cebu. “Thank you for not abandoning us during this time of crisis.”

Established in 1983 by Henry Sy, Sr. and Felicidad T. Sy, SM Foundation stands at the heart of the SM group of companies, focused on social inclusion with programs and initiatives to nurture and care for underserved communities in the Philippines. Education, health care, livelihood, and shelter—these are among the targeted social investments the foundation has been actively participating in to enhance Filipinos lives. 

In 2013, SM Cares, a division of SM Foundation Inc. that handles the corporate social responsibility programs of SM Prime Holdings, Inc., built SM Cares Village to help super typhoon Yolanda survivors rebuild their lives with free disaster-resilient houses and community development, including livelihood and values-formation activities. Bogo City, Cebu was the first SM Cares Village with over 200 beneficiaries back in 2014. This was followed by villages in Concepcion, Iloilo (200 houses), Tacloban, Leyte (400), and Ormoc, Leyte (200). SM Cares Villages also have utilities and basic amenities likes street lamps, sewage treatment plant, community center, materials recovery facility, rain-catchment system, and provisions for water and electricity.



Source: Manila Bulletin ( https://lifestyle.mb.com.ph/2020/04/14/sm-foundation-and-uniqlo-philippines-team-up-to-donate-relief-goods/)

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