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Could Hyun Bin be the next Bench global endorser?

By REY ROBES ILAGAN

Retail giant Bench unveiled a teaser for the latest addition to its ever-growing list of international ambassadors. On Instagram, the brand and its owner Ben Chan gave Kdrama fans something to look forward to in a short video post promoting the campaign hashtag, #LandingOnBench, which went live.

“We won’t let you move on. After months of keeping it a secret, the wait is almost over,” Bench said in the caption. “And yes, you read it right. Everyone’s crush—#LandingOnBench soon.”

All clues lead to none other than the hottest Korean male celebrity of the year—Hyun Bin. Thanks to the popularity of his hit TV show Crashing Landing On You (CLOY), which aired on South Korea’s TVN channel and streamed on Netflix for the rest of the world, Hyun Bin reached new career highs when he played the highly-skilled and romantic North Korean army captain Ri Jeong-Hyeok. The protagonist’s love interest is South Korean heiress Yoon Se-Ri as played by the beautiful Son Ye-Jin. Together, the power couple became the season’s top trending topic even past the duration of the series airing.

Bench has a long history of igniting Korean fanfare with the #GlobalBenchsetters campaigns, which include actors Ji Chang Wook, Park Hyung Sik, and Park Seo Joon. Bench has yet to reveal further details to this announcement other than it will all happen soon.

#LandingOnBench

Images courtesy of Netflix

 


Source: Manila Bulletin (https://lifestyle.mb.com.ph/2020/05/27/could-hyun-bin-be-the-next-bench-global-endorser/)

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