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This visual food directory makes ordering directly from nearby businesses convenient, letting them earn more profit

By MONICA ARANETA TIOSEJO

featured image pa deliver, pls

Gabby Cantero and Spanky Enriquez are a formidable tag team in Filipino food writing. In the span of seven years, they have cooked up delicious content for titles like Breakfast Magazine and Let’s Eat. When producing feasts for the eyes, Cantero photographs and Enriquez writes, inviting the other senses to play. Separately, they also do branding and marketing projects. Restaurant groups are big clients.

PA-DELIVER PLEASE!

https://ift.tt/3c34FKD

A comprehensive visual food directory
that provides Metro Manila families with the
best dining choices to enjoy inside their homes.

Posted by Pa-Deliver Please on Wednesday, May 20, 2020

Being so close to the industry, the two concluded in the first week of the enhanced community quarantine that the closure of food establishments will have a significant, adverse impact on operations. They were right. Since then, restaurant owners et alia have been walking a tightrope trying to figure out ways to stay in business during the coronavirus pandemic. At first, they had to close their doors, eventually, they turned to delivery.

There are the usual delivery apps, but not all food businesses can afford to join them. Despite the perks of the platform, convenience has a price, and it’s usually 20 to 30 percent per order, and some even collect commission and service charge.

We get inquiries all the time from restaurants, asking if we will require payment of fees for them to be listed. The answer is everything is for free. Consider this our effort to help out everyone in the industry during these very trying times.

Together with Mikee Fernando, the dynamic duo—now trio—decided to create Pa-Deliver Please, a location-based website where visitors can click on specific cities and municipalities in Metro Manila to see which restaurants are nearest to them. There’s also a corresponding Facebook page. It’s where the team curates and shares daily updates from restaurants and food entrepreneurs, using the power of social media to get the word out.

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Photo from @kingchefph

Let me stress that it’s not a delivery service. “It’s an online menu of many, many available choices to the dining public, wherever they are,” Enriquez says. “We post all the pertinent contact information of the food businesses, and clients contact them directly. Pa-Deliver Please is not part of any transaction between consumer and business. No commissions or royalties or anything of the sort.”

The best support you can give your favorite watering holes is by ordering directly and arranging for a courier or if possible, picking up the order yourself. By skipping delivery platforms or at least having the option to and not relying on them, restaurants can get a bigger slice of the profit. Every centavo is crucial to survival during this difficult time.

“We get inquiries all the time from restaurants, asking if we will require payment of fees for them to be listed. The answer is everything is for free. Consider this our effort to help out everyone in the industry during these very trying times,” Enriquez says.

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Photo from @newmanilabites

He adds, “We also share the Pa-Deliver Please updates through our foodie friends online, like the Kain Tulog Gang and Let’s Eat Pare Facebook communities, Instagram influencers, food bloggers, and online media. The multiplier effect adds to the impact of the information campaigns of the restaurants.”

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Pinkies’ Farm froyos available at @titallennials

The current roster started out with the restaurant groups—Bistro, Foodee, Moment. Sure enough, smaller players were scouted, the start-ups, the mom-and-pops, and the hidden gems. Among Enriquez’s favorites are Pipa’s Fruitas by Bebe Shayna, a self-proclaimed “fruitindera,” who brings in volumes of the sweetest pomelos from Davao. Every batch is always sold out. He also recommends NewManilaBites, Titallennials, King Chef, and Deli in the City. From established oldies to babies (Deli in the City just opened on April 2, 2020), everybody is welcome.

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Photo from @pipas_fruitas

“We’ll strive to be balanced in our coverage. There are so many new home-based food businesses that have sprouted up, and we would like to share the best practices and quality/safety standards with them. As for the bigger players, the chain restaurants, they are top of mind, but have the highest risk, given the challenges of rent, payroll, and the dreaded CUSA (Common Use Service Area) that the malls charge. The bottom line is we want all the food businesses to survive this unprecedented crisis, and we’ll do all we can to help,” Enriquez ends.

For more information, visit https://www.padeliverpls.com/ and https://www.facebook.com/padeliverplease


Source: Manila Bulletin (https://lifestyle.mb.com.ph/2020/05/26/this-visual-food-directory-makes-ordering-directly-from-nearby-businesses-convenient-letting-them-earn-more-profit/)

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