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The Pandemic Dress Code

By JOHN LEGASPI

featured image retail ppe

It’s almost a post-apocalyptic movie scene coming to life. Personal protective equipment (PPE) such as hazmat suits, face shields, and face masks are the newest it-items to have. Forget about skin-baring summer tees or linen trousers this time around. What can help you protect yourself from the coronavirus threat is the best thing to wear right now.

As the country’s major cities are now under general community quarantine, Filipinos are now braving the outside world to continue their lives even if the number of Covid-19 cases continues to rise. The saying “matira ang matibay” becomes all too real during these times.

To help boost the country’s economy, Department of Trade and Industry Secretary Ramon Lopez says that the government is bringing back the “buy local” campaign amid a different business environment, which is due to the coronavirus pandemic.

The campaign aims to promote products and services of domestic enterprises to help them recover from losses during the lockdown of the past months.

“We will revive the ‘buy local’ campaign to stimulate buying Filipino products. It’s a big help to Filipino entrepreneurs,” says Secretary Lopez.

He also mentioned the shifts done by some industries on manufacturing products that are essential to combat the pandemic. For the fashion industry, it involves the use of microfiber fabrics, and the injection of functional design into the latest style staple.

Months ago, the industry worked together on creating PPE for medical frontliners. Now, they are reimagining the protective suits to help the industry to get back on its feet. Check out how these local brands and designers build new uniforms that demonstrate the new way of outside dressing while keeping the wearer safe from the coronavirus threat.

Bayo Clothing

After the brand’s partnership with the Department of Science and Technology-Philippine Textile Research Institute, Bayo Clothing launched #WEAReTheNewBasicCollection, producing tailored dress coats made of water-repellent fabric, with bias bindings and detachable hood.

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Photo from @bayoclothing

Plains and Prints

The brand’s Essential collection provides light cover ups in navy, maroon, and olive. Not only does the collection keep everyone stylish, it empowers customers, because 20 percent goes to production of PPEs for medical workers.

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Photo from @plainsandprints

Kamiseta

Kamiseta’s Daily Wear Fashion PPE collection comes in a variety of styles—zip-up, wrap dress, jacket, and trousers—in different shades from classic neutrals to bright reds and pinks.

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Photo from @kamisetaph

Kaayo Modern Mindanao

Bringing the Mindanaoan spirit is Kaayo’s Migs hand-beaded jumpsuit. The jumpsuit features the Tboli tribe’s signature geometric design, and is made of liquid-proof fabric. The brand’s collaboration project with ICA batch 1998 aims to help out frontliner—for every purchase, three PPEs are donated to hospitals.

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Photo from @kaayo.ph

Atelier Debbie Co

Fashion designer Debbie Co come up with a line of classy protective outerwear in nuetral shades. For a splash of joy, opt her yellow hooded jacket.

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Photo from @atelierdebbieco

Newniform.ph

Newniform.ph produces everyday PPE made by designers such as Yong Davalos and Jill Lao. The unisex suit is priced at P650 and comes in lilac, gray, army green, and blush.

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Photo from @newniform.ph

Rajo Laurel

Channeling a trench coat style, the House of Laurel crafts safety double-breasted jackets with a belt to cinch the waist. Rajo Laurel‘s jackets are available in white, black, navy, and burgundy.

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Photo from @houseoflaurel

Vania Romoff

Giving a delicate aspect to the protective suit is fashion designer Vania Romoff. Her outerwear set is made of taffeta and microfiber fabric. Its champagne and blush hues, and ruffled cuffs give the PPE a vintage feminine vibe.

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Photo from @vaniaromoff

Mark Bumgarner

There is something for everyone in Mark Bumgarner‘s The Armor Project. The designer’s Mamba and Rockett sets are a mix of utilitarian aesthetic and sportswear, while his Memphis set has a dainty touch with its pastel and floral print.

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Photo from @markbumgarner

Rosenthal Tee

Rosenthal Tees Ninja PPE is a medically approved suit, and has the right amount of edginess. Made of breathable microfiber fabric, the suit comes with a hood and an extended garterized turtleneck that doubles as a face mask.

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Photo from @rosenthaltee

Michael Leyva

Ethereal and ladylike are Michael Leyva‘s anti-Covid-19 garments. The designer played with volume, be it on skirts and sleeves, and tamed it with streamlined details such as obi-like bows and clean bias cuts.

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Photo from @michaelleyva_

Madelaine Ongpauco Barlao
Madelaine Ongpauco Barlao brings out the fun in PPE by mixing microfiber printed fabric with other materials such as neoprene to make the perfect PPE dress. Her creations are patchwork bombers with snakeskin print, jumpsuits with belt pouch, and dresses with sea creature themes, floral prints, and hoods.

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Photo from @madelaineongpaucobarlao


Source: Manila Bulletin (https://lifestyle.mb.com.ph/2020/06/03/the-pandemic-dress-code/)

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