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Where to buy the casual terno

From breezy blouses to distressed denim jackets, these everyday pieces bring a new vibe to butterfly sleeves.

No longer an exclusive piece for state occasions and other formal events, the terno has outgrown its traditional high society association, now reaching a new and younger audience while maintaining its dignified significance to the Filipino culture. 

As the National Dress of the Philippines, is the terno being more commonplace today, just like its menswear counterpart the barong, best for this article of clothing?

Thanks to today’s breed of Filipino fashion designers, the butterfly sleeves are gaining new recognition with designs that suit the modern lifestyle of a Filipina.

Local fashion brand Filip + Inna wants to spotlight everyday terno pieces made by up-and-coming fashion designers by featuring them on its new online store. Adapting to the e-commerce business model is a key element to sustaining a business during this time of pandemic, and it is a consequent step for Filip + Inna to bring the Filipino spirit online. 

“We have been planning on using an online platform for a long time, but there was always something more urgent to take care of so it was always placed on the back burner,” says Filip + Inna founder and creative director Len Cabili. “In the last two years, we started working on it, but the pandemic hastened the process and forced us to work fast. We are relieved and happy to finally launch it and serve our clients on this platform.”

The featured ternos are designed by the contestants of Ternocon 2020, a terno convention initiated by Bench Suyen Corporation and the Cultural Center of the Philippines. 

According to Ternocon 2020 gold medalist Hannah Adrias, the casual ternos created by her fellow designers were supposed to be for the Katutubo Pop-Up Market.

Unfortunately, due to the threat of the coronavirus pandemic, the pop-up market has been rescheduled a number of times. To help the designers out, Len initiated to put their works on the website to help them sell. 

“We believe in the talent of the young Filipino designers and have some sense of responsibility in supporting them in any way that we can. Ternocon paved the way to meet them, get to know them and their work,” Cabili tells Manila Bulletin Lifestyle. “I remember talking to them and having this feeling that the future of Philippine fashion industry is in good hands. Filip + Inna has been blessed with opportunities, and this is our way of sharing these opportunities.”

Get into the spirit of buying local and check out these casual chic ternos:

Krizia Jimenez’s Guita terno top

Dinnes Obusan’s Connie classic terno top

Hannah Adrias’ Fina distressed denim jacket with terno sleeves

Jaggy Glarino’s Liling striped button-down terno.

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Check out more of the everyday ternos and Filip + Inna’s pieces at www.filipinna.com/ph


Source: Manila Bulletin (https://mb.com.ph/2020/07/29/where-to-buy-the-casual-terno/?utm_source=rss&utm_medium=rss&utm_campaign=where-to-buy-the-casual-terno)

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