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Loving Alex Gonzaga’s style? Shop her best looks here

It’s as easy as dialing #143SM

If you haven’t been living under a rock, then you should know that Alex Gonzaga is one cool gal. Apart from her on-screen appearances as an actress, Alex has the heart of the masses through her fun and quirky Youtube videos, documenting her escapades from being a jeepney driver’s assistant to shopping at the most luxurious stores. Another thing to love about her is her chic casual fashion. Although minimalist, her personal style exudes a youthful vibe. 

As a digital babe and a living style inspiration, Alex is the perfect face for The SM Store’s latest offering, the Call to Deliver (CTD) service. Bridging the convenience of online shopping and premium in-store customer assistance, CTD started out in a few stores in the Visayas and Mindanao region to be able to help customers who would be needing essential items from the store. Now the service can be enjoyed by many Filipinos nationwide.

“I am happy to be part of this family, this brand, this product that Filipinos have trusted for years,” she says. “It’s really an honor and privilege to be part of SM’s new service.”

Just like many Filipinos, Alex is a big fan of the retail store for a long time. She recalls trips to Megamall and North EDSA from their home in Taytay, Rizal as an excursion very much like “a trip to Baguio.” 

She enjoys shopping now without leaving her home as CTD brings a new and complete retail experience to customers virtually. It gives customers their own personal shopper they can connect with through Viber ordering, video call, and virtual shopping. It also offers multiple payment options that are swift, secure, and safe.

“It’s nice to be able to talk to someone for orders. It feels good that someone can answer my questions and make some recommendations when I want to buy something,” Alex says. “Knowing that there’s an existing physical store, gives me confidence that I’m making a legit transaction. It’s like you’re bringing the SM Store inside your home. That’s how convenient it is.”

The SM Store’s CTD is now available in 64 branches nationwide. Just call #143SM (#14376), place your order with the personal shopper, follow payment instructions, and have your items delivered or arrange store pick up.

Source: Manila Bulletin (

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